Case studies
Scenarios & playbooks
We don’t invent customer logos. Learn from Northwind demo scenarios and honest playbooks.
Demo scenario
Northwind · Stale orders
orders goes quiet for 3 days — one calm alert, clear blast radius.
Demo scenario
Northwind · Broken dbt run
stg_orders fails tests and blocks revenue marts.
Demo scenario
Northwind · Cost spike
A missing partition filter burns ~$1.9k in one query.
Scenario
Monday exec KPI save
Catching a stale ARR mart before the leadership meeting.
Scenario
Board pack verification
Confirming source freshness the night before the pack.
Scenario
Agency reporting week
Client deck day with freshness SLAs on shared marts.
Scenario
Fintech close week
dbt failures grouped before finance close.
Scenario
Ecommerce peak week
Orders freshness + cost guardrails under load.
Scenario
SaaS usage mart drift
Schema/test failures before product review.
Scenario
Marketplace shared mart
Upstream break with cross-domain blast radius.
Scenario
Lean team on-call
Two analytics engineers, one Fix-first queue.
Scenario
Cost review with finance
Playbook-ready spike context instead of spreadsheet archaeology.